![]() Upon completion, double-check your business information for accuracy, kick your feet up and crack open a cold one: you’re finally ready to start posting content and promoting your business on Facebook! Just don’t forget to monitor your Facebook Insights so you can cater your content to your audience’s preferences. Location – You can opt out of including your location on your page by unchecking the “Customers visit my business at my street address” box below the map.You can also link to additional pages here (product-centric content, careers, etc.). Contact – Phone number, link to website, email address.General – This is where you can alter your business’s category and add a brief (255 character) description of what it is you do.This will open a single, streamlined menu through which you can enter basic information about your business, including: On the righthand side, click the “Edit Page Info” link at the left of the page. You’ve gussied up your Facebook business page with eye-catching visuals and interactive elements: now it’s time to input some information. One suggestion here: If your business is hyper-local or the page you’re creating is for a single location, append a geo-modifier to your username (instead of just use This can help to convey trust and gives you the ability to share the most relevant content.Īdd relevant business details to help customers find you Provided you can stick to alphanumeric characters and come up with something that’s at least five characters in length and devoid of bigotry or foul language, you’re good to go. If someone’s already commandeered your name (you can’t claim a username that someone else is already using), you’re going to have to get a bit creative. Now, the obvious play is to use the name of your business as your username. Your profile picture only needs two things to be successful: familiarity and scalability. With that, here are some more guidelines and best practices for both profile and cover pictures. ![]() Due to size constraints, you’re better off using your logo than trying to cram something elaborate into a tiny square frame tucked in the top-left corner. Profile pictures, on the other hand, are a straight-up brand play. I say that to say this: you need a killer cover photo.įacebook will encourage you to add a cover photo in the quick set-up prompts on the left, or you can edit your cover photo at any time in the top right. You can also use the cover photo to advertise an impending event, offer a discount code, or simply convey the benefits of your product or service. You might share a video of your team members solving a common goal to hammer home the collaborative nature of your workplace (particularly if you plan to use your Facebook page to promote company culture and grow brand awareness). As a result, it needs to serve a purpose. Your cover photo (or video!) is the first thing a page visitor is going to notice. Eye candy: page profile and cover picturesįinally! It’s time to add the first bits of flair. This Facebook business page button prompts visitors to easily “follow” the page. In addition to providing you with a tailored suite of available tabs to help your page visitors, you’re also able add a customizable CTA button to your page.
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